While reading this blog, one must possibly be looking for some advice on how to heap your revenue with video marketing. So, be ready with your clever move. As per Smart Insights, 59 per cent of the marketers are strategizing to add videos to their crucial marketing strategy.
So, do you feel like bouncing on this wow bandwagon?
In this blog, we will guide you via the processing of building the video marketing strategy from the base for measuring the results. So, let’s plunge in!
1. Setting Goals For Your Content
Without any doubt, marketing is an art and fantastic science that includes numbers and figures. Thus, setting goals is a must move for your strategy of video marketing. Here, the significant idea is to write content for each marketing funnel’s stage.
For example, look at the buyer’s journey as it comprises three stages.
- Awareness
- Consideration
- Decision
Every stage here is symbolized by the needs of your audience and particular behaviour patterns. By considering those specific requirements, you can create your much-needed video content.
At Awareness Stage – The goal is to allure new users, engage with them, and build their trust. Also, it’s effective in creating educational content in this stage, including valuable tips, trivia, infographics, and guides.
Consideration is the Next Stage – People start comparing the options in this stage—for example –iPhone 12 Pro Vs iPhone 12 Pro Max review.
Moreover, you can create content in this stage, such as comparison newsletters, videos, plus reviews for helping your audience to decide.
Also, one must reinforce their expert opinion and reputation among their target audience and help users solve their problems.
Furthermore, webinars are a perfect example of this idea. Ensure that one must set goals such as achieving more users, pushing users forward in the sales funnel, and giving a slight hint as you are the perfect vendor to purchase things from.
Last but not least, At the Decision stage, people are ready for making a buying. People offer case studies, client’s testimonials, brand videos, demos, etc. The goal here is to provide social proof, convince an audience that you are the right vendor, and create a sales pitch.
2. Select Content Format
In the next step, one must select the appropriate content format. Moreover, it’s essential to determine what works perfectly for you.
· “How To” Guides–Titles or content starting from “How To” is ideally suited to the SEO optimization strategy as users are likely to search for info with such requests’ types.
Make use of “how-to” videos to entertain and educate your audience. Ensure such guides are best for the Awareness stage.
· Expert Reviews – If anyone is creating a personal brand or selling educational content, one can interview thought leaders and experts from your niche or industry. Therefore, one has to generate the trust of users plus improve your authority.
· Unboxing – It is identical to a demo; however, a natural one is good. Apparel and beauty brands incredibly collaborate with video bloggers for creating unboxing videos. In this way, one can display the product plus hide it more funnily and informally of content.
- Demo Videos – It’s the format that is right for every business that is selling products. One can showcase the products, demonstrate them, and test them for stirring the interest of your target audience.
- 360-Degree Videos – These videos show your product from different angles, generally on a light or white background, so that your audience doesn’t get distracted by the product.
3. Choose Right Platform
There are other social media platforms for video marketing except video marketing. Though, YouTube is undeniably one of the most popular mediums for it. So, now have a look at some other worthwhile platforms:
- IGTV By Instagram – Instagram is the platform that has stretched its content format by including longer videos’ format in 2018. It’s a win-win strategy for those who are having a loyal customer following on their Instagram accounts. So, you can easily reach out to your target audience in this way.
- Facebook Watch – Facebook has introduced its video platform for promoting videos, products, and many other services. The idea of this social platform is to bring the audience together in a group to watch synchronized videos. Thus, at the same time only, every member of the platform watches content. So, it’s one of the best platforms for engaging your audience and building a strong local community.
- Vimeo – It’s a platform that has a lively and robust community of video makers. They also created tools in-built for video editing and offered a great option of hiring experts to avoid problems related to content production.
In a Nutshell: Many other platforms such as Snapchat and TikTok help attract a larger and specific audience.
A Quick Recap
Like any other marketing type, it’s significant to set objectives for your video content, shape the content that attracts your target audience, and analyze the success rate of your campaigns. So, happy video marketing to you guys!
