Well, let us make you aware, if not known to you, that PPC credits to be one of the most result-driven and efficient marketing methods today.
Moreover, with PPC marketing, particularly if you are a beginner in this technique, it’s easier to make huge and costly mistakes. Such mistakes will not bring in much advantage to your brand apart from the learning curve you will have in this roller coaster ride by making such a mistake.
So, in this post, we’ll be witnessing the four most common PPC mistakes that businesses regularly make, and you will see how you can escape from such blunders.
1. Making Use Of Broad Match Keywords
When you are about to set up your pay-per-click campaign, it’s essential to be mindful of the distinct match types you witness and have their availability.
So, there exist four main types which one can pick up from:
Exact Match
Broad Match
Phrase Match
Broad Match Modified
Now, essentially, if you are not that good with broad matching, then you are offering Google the opportunity and freedom when it regards advert matching.
Thus, it could seamlessly result in unaddressed traffic that will probably not be effective.
It will further result in unimportant and irrelevant traffic that unavoidably leaves your website the moment they understand it isn’t what they’re searching for that’ll cost huge for your business and will lower down your business’ conversion rates.
2. Number One Position
There is not any business that comes under the roof that does not wish to be in Google’s number one position. So, is it unquestionably the best strategy? And being in a top position undoubtedly, bring in an abundance of web traffic; however, it will be an expensive affair.
Furthermore, one can often accomplish an identical effect by having lower PPC that will result in a much more profitable campaign.
3. Isn’t Using Conversion Tracking
We are not living in the TV advertising world where it wasn’t possible to measure a particular ad’s efficiency once it’s aired.
And with the help of marketing techniques, you can easily track leads, sales, and every type of minor data; it will help your business determine what exactly works and what does not.
Moreover, if you do not have a conversion tracker that aligns with your Google AdWords account, it will become impractical for you to judge what favours your business and what does not.
Furthermore, it’s quite essential to set up. Thus, follow Google plus look out for the setup guide of AdWords.
4. Not Having Quality Landing Page
After structuring your PPC strategy, the entire copy is all set for deployment. One needs to remember that where the much-craved traffic goes; thus, it’s easier to navigate and will have convertible results.
Now, here are some awesome landing page tips.
- It loads faster for desktop and mobile.
- Clean and simple
- Must be appealing and do not use excessive text fonts and colours.
- Easy Navigation
It brings a lot of value that you guaranteed in the advert.
Conclusion
So if you require any help while setting up your PPC advertising, make sure to please give us a free call at +44 740006 7342 to have guidance from our PPC experts.
