In the search rankings, alongside quality content, links are one of the three most essential factors for SEO, as per Google.
Now the reason is why is it so? Links constitute credibility plus give a signal to Google that other sites well understand your site.
So, think it this way, and if you asked three to four random people, what’s the best place to visit to enjoy your favourite doughnuts in Manchester. And all those people replied to you the same place to try, and you would feel quite confident that you can visit that place for your next treat.
Thus, for search engines, links perform in the same manner.
Now, the question arises: are every link the same? And the answer is, unfortunately, no, it’s not like that.
Therefore, some links are valuable as you can weigh their value in metaphorical gold, and many others are unfortunately not that valuable at all. However, several factors have their inclusion in finding out the link’s value (or, as the SEO expert, you call it the Link Juice).
So, here we are with the five essential things that you must consider when creating your SEO link-building tactics.
1. Authority
The linking website’s authority is recognized by several SEO specialists as the biggest aspect considering the link’s quality.
Moreover, according to the guidelines of search Quality Rater of Google, there’s a vast significance of the concept of E-A-T, i.e., Expert, Authoritative, and Trustworthy.
So, if you’re linked to a website that comprises higher authority, such a link is possibly more worthwhile that does not demonstrate these features as extensively.
Furthermore, this factor was known as PageRank and was the way of figuring out the credibility and authority of a site as per Google.
Also, sites having better popularity of links, whether you talk of quality or quantity, had higher and best Page Rank and, in turn, more authority.
Even though PageRank does not have the same functioning anymore, various other essential SEO tools, including SEMRush, that helps marketers and SEO experts understand the website’s authority and domain score. So, in short, the higher the authority, the better is your link.
2. Relevance:
Additionally to the website including robust authority, a link is thought-out to be more beneficial if it moves in from a related source in your sector or industry.
Therefore, talking about you, a random blog linking will not have the same “link juice.”
Sadly, there are no particular tools that indicate if your website is relevant or not. Thus, it’s a situation of using your instinct for knowing what things will be worthwhile or whatnot.
Moreover, even when the site is not directly relevant to your industry, then also it’s good to know that links can be of great value.
For instance, links from government websites are studied as of good quality.
3. Follow Vs No Follow
Many links have the designation with a unique tag that instructs the search engine to not “click” on them. It means not adding them in their crawl and hence, not adding any value to these links.
Furthermore, when a link includes a “No Follow Tag”, the site’s SEO value is nothing.
Now, why would any website do this? The reason is to reduce spam. On the other hand, earlier, when “NoFollow” was included in links in the section of blog comments, the content spam was dramatically dropped. Also, it targets to discourage methods such as selling links.
Nonetheless, no-follow links are ironically still followed, regardless of what Google says.
Moreover, several SEO professionals are doubtful about the attribute of no-follow. Even though it doesn’t achieve any page rank, some people still think it can deliver trust and authority.
Well, there’s no proof as of now. Henceforth, we advise straying on the side of caution.t
4. Number of Links
As of now, it’s clear to us that link-building is hands down the key for good SEO. Nevertheless, as far as the links are concerned, it seems like this phrase of “too much of a good thing” applicable here.
Additionally, if you fill out your page with lots of links, then unluckily, it diminishes every link’s value on the web page. It is because each URL includes restricted authority, which it can pass on to other sites.
Therefore, if your site had been linked to an article named “top 100 rooftop bars in London, in theory, then the link will not have that much value as if the article concentrated on “top 10 rooftop bars in London” instead.
5. Anchor Text
Finally, yet importantly, Anchor Text is another important factor considered in link-building. Within a link, it refers to the key phrases.
Thus, does the link include phrases for your business or say “click here,” or comprise more keywords for your brand? E.g. going back to our analogy of doughnuts at the beginning of this post, when the link said, “Top Doughnut Places in Manchester”, it would be more profitable and helpful than click here link text or find out more.
Henceforth, the critical thing is that SEO tools can indicate what type of link text is used in every link that links to your site.
Conclusion
So, here are some of the prominent factors that affect a link’s SEO value. So, if you are planning to know more about link-building that plays a central character in your SEO strategy, talk to us today at +44-740 006 7342. Our marketing-friendly experts will help you in navigating the ever-changing SEO world.
