Talking about static content, it seems like the talk of yesterday. But, in recent times, it is about interactive content.
So, the question is why interactive content is so significant. Well, interactive content is effective at earning social shares, educating buyers, and differentiating a business more than static content.
Moreover, adding interactivity helps to drive leads twice in numbers as per the Demand Metric’s study.
Also, if it is so productive, then why everyone has not adopted the interactive content bandwagon? As per the Demand Metric study, people lack developer skills, resources, or budget.
Even if people love the advantages of using interactive content, it might be the possibility that they don’t have the means of incorporating it.
However, these interruptions are quickly dropping.
So, now please look into the best tools and interactive content ideas for building them yourself.
1. Offer Value With A Calculator
Calculators perform a lot more than solving intricate mathematic problems. Also, they offer high-quality leads. From a prospect’s perspective, a calculator is an essential tool that they can use to find the cost of anything.
Also, prospects do not need to speak with any salesperson and would not feel any additional pressure in carrying out any action.
Moreover, calculators can even save manpower and your business time as prospects have already walked via costs, plus they are inspected for the budget.
Being a business owner, you are offering tangible value via the calculator, and the audience engages with your brand as they try or use it.
2. Get Maximum Clicks With Interactive Images of Email
Was there any time you have been damn enforced by any video thumbnail that you had to click on that video anyway? Then you are not alone. As per Wistia, emails that comprise a video thumbnail witnesses 40 per cent higher engagement. However, unluckily creating videos takes a lot of time, and they can be expensive for many businesses.
Thus, how one can make an identical impact using interactive email images? An image rollover is a great substitute. Also, there’s a revealing technique that’s often used for hiding promotions and discounts.
Such an approach uses the same psychology behind lottery tickets’ scratch off and can improve click-through-rate four times.
3. Make Revenue With Quizzes
Everyone loves quizzes. Whether it is about finding out your favourite pizza type (a personality test), we just love it.
Alternatively, quizzes reflect about your business, and also, they are the highly shared content on Facebook.
4. Depict Data With Infographics
Have you ever saw a giant spreadsheet of detailed data? We can understand. Moreover, visual infographics resolve this problem by making your intricate data easily understandable for an average person.
Not just visuals make your infographics easier to understand. However, they even make your data highly engaging.
The inclusion of infographics also helps improve web traffic by 12 per cent as per the Demand Gen Report’s study.
5. Get Maximum Leads From The Dynamic White Papers
Discussing white papers they are the best method of establishing your business on a specific issue or industry topic. Keeping that in mind, white paper’s complex nature can often make them more exposed to dry subjective matters and passive reading at times.
Now, what is the better way of making things more interesting by launching some interactive content is?
So, adding an assessment, infographic, or timeline to a white paper can be a massive advantage for your business.
Such an interactive content type is online hosted instead of sending as a static PDF. Thus, you can compile analytics for witnessing with what section people interact with the most.
The Wrap-Up!
Thus, Apps Shoppy’s professionals have the mastery to help you offer interactive content that helps in engaging your target audience.
So, speak to our experts at +44 740 006 7342 to know more.
