Your eCommerce development site can produce great sales if it fascinates your visitors. Thus, you can say that visitors are the key to your business growth.
If we talk about today, the standards of people’s expectations regarding shopping are pretty high. And it’s the reason why it’s essential to concentrate and fixate on the features, design, and overall user experience of your eCommerce store.
Here in this blog, you will find top-level ideas and tips that will help you in designing a stunner eCommerce site that pushes both engagement and sales.
So, let us flash at the list of essential tips you can incorporate in your eCommerce website development and design.
1. Make Search Bar More Prominent
Intelligent business owners always weigh on launching a massive online store, having thousands of products and thus, they put mega emphasis on search boxes.
Hence, eliminate the thought of adding a mini search or minor glass icon feature to your site. Instead, try going with a magnifying search box on your site’s homepage.
Ensure your search bar must be inviting enough and attract visitors as soon as they land on your site. Other than looking bewildered, your search box must-have features such as auto-complete.
2. Add Payment Options And Trust Marks
As per a recent study, more than 50 per cent of online shoppers first check for trust marks before purchasing anything.
It is particularly true for online businesses that have opened their shop recently. Also, such startups are attempting to build a good customer base initially.
So by adding trust, it appears like you have secure payment options for communicating to users. Also, it ensures that you have taken special precautions to make customers shopping safe.
It will help if you focus on offering endless payment options, including accepting payments from net banking, digital wallets, debits, credit cards, and more.
3. Impressive Imagery
There are several gorgeous online stores out there that capture 100 per cent of our attention. Moreover, high-quality imagery is crucial in presenting such alluring online stores.
Stunning photographs of products helps generate more significant revenue and sales for your online store dealing in art, accessories, jewellery, clothing, etc.
So, try to upload excellent quality product images on your site and ensure you don’t compromise with website speed while uploading quality images. Thus, correctly optimize the images as they do not pile up your loading time.
4. Underline USPs
Modern shoppers are becoming accustomed/addicted to online purchases as they do not shop from anywhere else other than the trusted ones.
These shoppers prefer buying things from online stores that benefit from free shipping, friendly return policy, rewards, and more.
So, use designs that highlight your strengths and ensure your online store stands unique from your competitors.
You can showcase your USPs on your landing pages. Thus, do not take excessive space and keep in mind to use a couple of words on the right icon, and it will do the trick.
Moreover, the footer is a particular place for showcasing your unique selling suggestions or propositions.
5. IA Focused Navigation
Even after knowing the importance of correct navigation, many people make it a mess to be more creative.
Well, here, the simple thumb rule to plan ace navigation will do the trick by making it more IA focused.
Moreover, you can avoid adding a bulk of links to your navigation menu bar. You can instead use mega or drop and down menu buttons. Such an option will help you in adding a good number of links in a systematic manner.
Also, labelling is regarded as the crucial point to create a user-friendly navigation menu.
Thus, if you are planning to host plenty of products, consider engaging an IA or Information Architect.
Also, by following such rules, one can create practical and classic navigation for your online store.
Conclusion
Apps Shoppy is the leading eCommerce development company that will make every possible effort in pushing your sales and engagement quickly.
So, talk to our specialists today at +44 740 006 7342.
