To start an eCommerce development business is not an easy decision to make and that too to run a successful one is never an easy option.
Although there is no inadequacy of tricks and tips on enlarging your eCommerce sales, however, most of these tips fail if you do not have the right strategies.
Advancing online sales is a prime goal of the majority of businesses unconcerned of their size. Whether running a big company or a small retail one, increasing your sales via online platforms takes the same level of dedication and effort.
The majority time, the competition approaches different retailers with the help of intricate algorithms for predicting and tracking customers’ needs and further addressing them.
But the question is about what with those small eCommerce business setups with lower budgets?
So, here are the masterclass eCommerce marketing ideas and tips to boost business growth and take your productivity to another level of success.
1. Real-Time Personalization
About 74 per cent or three-quarters of online consumers feel frustrated and disappointed with sites where content, including promotions, offers, and ads, seems irrelevant and inappropriate to their interest.
The simple concept is that if you wish to gain customers’ confidence, one has to offer them some customized shopping experience they are looking for.
The more relevant and exciting your offers are, the higher your chances that a user will make a buy from you.
As per reports, 73 percent of the customers favours doing deals with brands that use personal information for creating a higher relevant experience.
One can use customers’ preferences, interests, and browsing history for sending them personalized or customized marketing messages. Make them targeted and relevant.
As per the survey, approximately 91 per cent of the consumers possibly loves to shop with businesses that remember, recognize, and give them relevant discounts, offers, and recommendations.
And approximately 80 per cent of the customers probably buy a service or product from brands that offer a personalized experience.
2. Be Careful About Late-Selling Items
Products that interrupt your cash flow can result in deaccelerating your business’ development. Subsequently, it is essential to have closeout or clearance sales.
Offering such discounts help people in selling your products and attracting new customers simultaneously.
If possible, you can think of stock items that are:
Seasonal
Perishable
Generate update or newer versions
3. Use Pop-up Offers For Converting Users
Are you looking to increase your conversions? Then, do focus on the potential of pop-up offers. In addition to this, these pop-up discounts encourage your visitors or customers to sign up for newsletters, loyalty programs, or mailing lists.
It advances your contact list, which is excellent for email marketing and last but not least, it helps boost sales.
4. Adding Live Chat
When you use the live chat feature, it helps customers ask their queries freely or express their concerns before making a buying decision.
Therefore, improve your conversions and create an incredible shopping experience for your business.
Also, when you offer live chat on your website, it helps you discover common issues that your customers face.
In addition to this, when you resolve your customer’s problems, it helps in improving your conversion rates.
According to a BoldChat survey, 31% of the online shoppers in the UK may probably buy items after making use of the live chat element on a website.
5. Decrease Shopping Basket Abandonment
As per Baymard Institute reports, the average shopping basket abandonment rate resides at 69.57 per cent.
Moreover, an enormous amount of potential customers habit of adding products to their cart and dropping out just before completing their checkout or transaction process.
So, below are the intelligent ways that help in reducing shopping cart abandonment –
1. Send emails of shopping cart abandonment
2. Make a client or customer-friendly interface for simplifying your navigation or transaction process.
3. Advance trust in this process by displaying an authentic SSL certificate.
4. Provide Your Users – Price Match Guarantee
5. Offer Option of Guest Checkout
Conclusion
Hopefully, these ecommerce marketing strategies and tips would help you in running a successful business.
Get support at your fingertips by hiring our eCommerce development experts and call us at +44 740 006 7342.
