Do you know that LinkedIn today is known to be one of the fastest evolving social media channels? Well, around 40 per cent out of 500 plus million users are logging into this account. So, there’s no doubt that LinkedIn is one of the most active and essential places where you can see people online.
With such an engaging and wide-ranging user-base, this platform offers a handsome opportunity for every business to create brand awareness, drive quality leads, and root themselves as influential leaders in your niche.
Glueing that in mind, we have rolled out some top reasons why LinkedIn should be an integral part of your digital marketing strategy.
1. Fastest-Emerging Social Platform
With every second, two professionals have their presence on LinkedIn. Well, it’s quite a remarkable growth rate.
Currently, in 2021, 740 million users are there of LinkedIn. And you are comparing that with Twitter, 353 million active users.
Thus, LinkedIn is the fastest growing social media platform among users.
2. One of The Most Popular Social Platforms Among Professional Decision Makers
If you talk about expert-level social influencers, then there exist 3 million LinkedIn users.
Moreover, 40 million users are in the process of decision-making. Also, from B2B marketing, the crucial decision-makers one is trying to reach out to are using Linkedin.
Furthermore, by paying keen attention to LinkedIn being an un-detachable section of your digital marketing strategy, one can have the chance to be in front of those essential audiences who are spending their relaxing time by being online.
3. LinkedIn Surely ‘Leads’ As A Leading Generator
LinkedIn is genuinely spreading its wings if it’s about leading generation by developing more leads than other social media channels, including Twitter and Facebook. As per Hootsuite, 80% of B2B leads developed on social platforms comes from LinkedIn. So why this happens? There are some key features. Easy utilization is one, as is reliability.
The leads you generate can directorate the platform with some captures, search more about the company & browse its endorsements and connections easily.
Moreover, the crude searching action on the platform permits you to shrink down the audience you’re looking for, find what you are searching for faster, and drive a customer further along with the funnel for conversion.
4. Most Suitable For Thought Leaders
Undoubtedly, LinkedIn ranks among the most efficient social media channel for the distribution of professional content. As per the guide of Sophisticated Marketer, 94 per cent of B2B marketing experts uses LinkedIn as their go-to content distribution channel or platform, than Twitter having 89 per cent, Google Plus with 61 per cent, YouTube at 77 per cent, and Facebook at 77 per cent using this platform.
Thus, if you are having content for distribution, LinkedIn must be your first move to implement.
Furthermore, no other social media platform helps to establish your brand itself as a promising industry leader. It offers access to authentic and relevant networks, influencers, and groups.
Moreover, having access to such an engaging audience must shame you if you don’t use it. Additionally, the good news says the algorithm of LinkedIn looks encouraging on brands that put into action a uniform content marketing strategy. It means that you are probably more visible to such an audience that you are targeting.
5. Offers Increased Visibility To Your Brand
Because of higher domain authority, you will notice that search engines give utmost priority to results from LinkedIn in the SERP for specific search terms, especially those that fences around job roles.
A LinkedIn company or well-optimized profile page always has a greater chance to rank high in the Google search results.
Thus, to increase brand awareness and to drive interested users to their page, you can apply these below tips that one can implement for helping their LinkedIn profile to rank higher on Google:
· Include links to your sites and blogs in your profile.
· Post quality content regularly on LinkedIn
· Establish a network and connect similar-minded businesses plus experts, as the profile of LinkedIn is highly leaned towards showcasing relevant and genuine connections to customers or users.
· Make use of relevant keywords in the company’s bio and the meta description of your web page.
The Bottom Line
So, are you looking forward to getting established on LinkedIn? Then find us to support you at your fingertips for optimizing your social media strategy. Contact us today at +44-740 006 7342 to let our social media marketing professionals help you out.
