While visiting your lovable retail outlet, you often greet a friendly salesperson who is always bracing to help you single out the perfect product according to your need.
They take the consideration of your budget & resolve any query that you may have in the entire process. In the end, you purchase the product and move out of the store feeling happy, an experience of satisfying offline customers.
Customer experience is a medium by which a brand interacts with its customers at each & every stage of the buyer’s journey.
With the clutter of eCommerce stores, eCommerce shops require fresh ways to make the customers shop regularly.
So, here is a glimpse of a few ways through which you can enhance your customer experience for your eCommerce setup.
1. Pleasure Your Customers
As per HBR, a 5% rise in customer retention rate maximizes 25% of profits.
Moreover, organizations that know the significance of holding customers work very hard for offering a flawless customer experience to their buyers.
Here are a few customer pleasure ideas for your eCommerce store:
A. After shopping, thank you emails – A better way to share a virtual thank-you card.
B. Go for a referral program to help your new shoppers and existing customers too.
2. Flabbergast Your Shoppers!
Online buyers love surprises. You can make these surprises available during the journey of buyers for improving the customer experience.
Consequently, it is recommended to provide free delivery. Enhance your sales tactics by applying this strategy differently.
Instead of being shameless about it, always mention it in the process of checkout. It will motivate the shopper to purchase again from you.
3. Create A Community
Community comprise a group of individuals who love to buy your products. It is the final result of whatever you do, stand & represent for a brand.
Community members are the promoter of your products. Email and social media are the two great mediums to create a community.
You can motivate your community for ratings and reviews on the page of your product.
4. Follow The Strategy Of Impactful Content
Content marketing aims to ease your shoppers and solve their problems. You can assimilate interviews, infographics and videos, blog posts, and tips related to selling products.
Let’s say, if you have an eCommerce shop that focuses on fashionable products, you are free to make content that provides tips, fashion, style advice, trends, etc. and ensures that you plan it on a content calendar.
5. Provide Omnichannel Customer Experience
You’ll find your customers across all mediums via the internet. Omnichannel marketing can wonderfully improve conversions. Remember that essential contact details like contact details and addresses are mentioned and visible to others on your website.
Include the feature of live chat on your website so that you can interact with your real-time customers. The arrival of chatbots has made it more simple for the customer service department to be present all the time and respond to rapidly asked questions.
6. Customized Customer Experience
We are on the verge of personalization. However, emails that are personalized are not sufficient today. All you need is to customize your shopping experience in the overall buyer’s journey, mainly based on various variables.
Use recommendation engines to suggest customized product recommendations based on the user’s browsing history, location, and shopping.
7. Rise The Social Media Game
Social media permits brands to mark their new brand voice. If it is not possible to have a fully dedicated person on social media at the moment, pinpoint a particular time every day to retaliate queries of social media relevant to your store.
Conclusion
Thus, trust Apps Shoppy’s eCommerce development professionals to see an improvement in your customer experience.
Talk to our experts today at + 44 740 006 7342.
