What’s the essential factor one should consider driving more traffic to their website in today’s time? Well, without a doubt, SEO plays a dominant role in improving your Google search ranking.
SEO is an efficient way of attracting valuable consumers to an online platform. However, generating more leads and driving more traffic and customers should be done in the right way.
In the present scenario where the universe of SEO is strengthening every day, ranking on top of recent updates and trending technologies can be challenging.
Nonetheless, your efforts are all worth it when you are sincere in offering your clients the best SEO services. Being an SEO expert, you must know that approximately 70-80% of the users exclusively focus on the website’s organic results, and at the same time, they neglect paid listings.
Moreover, 28% out of 100% of searches convert from leads to customers and result in a purchase.
Talking more about it, a high-ranking SEO requires detailed attention that focuses on distinct metrics that encompass social shares, backlinks, traffic, and more.
Here, we will give you in-depth knowledge of the most appropriate and relevant search engine optimization trends that you can count on in 2021.
Thus, we allow you to plan, strategize, and prepare your SEO strategies accordingly. So, let’s start witnessing 3 SEO trends that one must watch out for in 2021.
1. AI Is A Gold Mine Considering SEO World
AI or Artificial Intelligence is transforming day in day out as per how people interact and deal with online content. The AI algorithm of Google is particularly worth mentioning.
Talking about the past, RankBrain is an algorithm that has a versatile role to play in the ranking factors of Google for SERP, i.e., Search Engine Results Pages.
As per an SEO specialist and a proficient Google scientist, says that over time RankBrain will improve and will make AI a leading trend in SEO.
Now, the big question arrives, how will you optimize your SEO for Google’s RankBrain algorithm. However, the search engine will not be sharing details, and SEO experts believe that user experience signals are the most essential and the final ones.
Moreover, such factors include click-through rate, dwelling time or time spent on the web page, and more.
One needs to engage readers and fascinate them with well-organized and useful content.
An On-Page SEO consultant and checker can help you evaluate the web age’s strength that includes crucial points such as backlinks, readability, and a lot more.
2. Voice Search Leaves An Impact
Without a doubt, in the latest SEO trends, voice search will influence “search queries.”
All kudos to leading-edge innovations, including Google Assistant, Amazon’s Alexa, and Apple’s Siri. These excelling and incredible voice search technologies have evolved tremendously, and such a flourishing technology has seen quite a challenging path.
With time, as technology got better, it has gained immense popularity too. In addition to this, the percentage of people using smart speakers in every home will rise to 55% by 2022.
So for optimizing voice search, sincerely acknowledge and examine your keywords. Moreover, analyze and apply long-tail phrases that people put into action in their day-to-day conversation.
It’s no surprise that voice searches are likely to do far better with natural-sounding and longer keywords. For instance, people search for abbreviated content such as instead of searching “What are the latest SEO trends of 2021?”, they will type “New SEO Trends of 2021.”
3. Mobile-Friendliness Influence Search Rankings
Google introduced “mobile-first indexing” in 2019, which means your search engine appears primarily at the website’s mobile version, as it’s the “primary version” rather than the desktop one.
Henceforth, such a change will have a good impact considering that approximately 73 percent of the internet users by 2025 will solely use internet services via smartphones.
You can check how efficient your mobile site performs with the free mobile-friendly test of Google. Further, you can dig out the mobile usability report present in Google Search Console.
For ensuring that your web page is a user-friendly one, one has to make sure that Google can easily crawl your website’s URL. Thus, double-check you do not by any chance “disallow directive” in that place.
Moreover, have a careful and precise understanding that “Googlebot” will not load the content that requires user interaction, such as swiping or clicking.
One has to ensure that Google can scan your lazy or slowly-loaded content. So finally, yet importantly make sure you make use of the same meta tags on the mobile and desktop sites.
Conclusion
The above top 3 SEO trends of 2021 will significantly help you in achieving a higher search ranking. You can accomplish all these factors by hiring the right SEO company that offers you White Hat SEO plus professional SEO services.
So, Hire Us Today To Get The Returns You Want!
