Do you know the number of results that a simple Google search for lead generation returns? Well, shockingly the figure is 530 million! Isn’t that gigantic? Of course, it is!
So in this guide, you will sink in for a while to figure out the history behind this enormous number.
Also, from the coalmine of humongous blogs, videos, and articles, you have to uncover the diamond marketing methods to find the best data for your business. But do you know how to begin?
The task can make you feel a bit daunting but bid farewell to all your fears. As we are here to offer you a better understanding of this crucial marketing approach. Also, we will make you aware of how it can be effectively used to convert your prospective leads into sales.
So, let us dive into witnessing great lead generation marketing trends that will make a buzz in 2021 to boost your conversions.
Trend 1: Conversational Marketing
If you talk about conversational marketing, it is in demand via chatbots’ use which is on a great hike.
Chatbots on the other hand are the key form of AI that can be put up to communicate with customers. More than 300,000 active bots were created using the Chatbot platform of Facebook alone.
Moreover, chatbots are an awesome resource for compiling lead data, whether it is regarding names, style preferences, email addresses, feedback, contact numbers, and more. All such info type is broadcast during an interaction with your chatbot that can be stored as it can be used for lead scoring in the future.
In addition to this, chatbots help you in automatically greeting and guiding the leads in real-time. Also, it’s important to respond to any new lead within 5 minutes. However, less than 10% of the companies find it difficult to achieve this time frame.
Continuing this, when you are already having a setup of a Facebook page for your business, messenger chatbots are a great tool that helps your business in generating leads. It’s a tool that is free, needs zero coding experience.
Tip: Nowadays, website bots are popularly gaining a poor rep for having spam visitors with notifications since the time they land on any webpage. Therefore, remember you do not fall in that category of the bot. Otherwise, your business will lose the interest of a lead.
Trend 2: Facebook Ad Marketing
The addiction of people scrolling over social media platforms is not indicating any signs to slow down anytime soon.
Additionally, Facebook lead ads are of great importance considering your social media marketing strategy. Also, it is an unmatched way to generate qualified leads for your site particularly through mobile devices.
Moreover, prospects can effortlessly tap on the customized ad of your business plus a form that’s already pre-populated with the contact info of their Facebook page will puff out. The prospects just need to agree to share all the required details in exchange for the info they wish to have from your ad.
And with the help of Customer Relationship Management, i.e., CRM software a new qualified is generated. Thus, it offers you the opportunity to work on attractive CTAs, and henceforth, Facebook ads pop out as a great generation technique.
Trend 3: Account-Based Marketing
Such a marketing approach continues to have its long and strong roots in lead generation marketing. It’s a strategy that focuses on categorizing your most fit leads plus it customizes personalized programs or campaigns for every particular account.
It’s a hot trend lead generation strategy that concentrates on marketing and sales resources on a clear-cut determined set of high-value customers and target accounts instead of focusing on a wide net. According to the research, it directly impacts your ROI as you generate higher revenue. The key is when the content is personalized; it automatically converts into increased engagement.
Furthermore, small target accounts even enable much easier measurement and tracking. So, Apps Shoppy with its precise relationship building always has a win-win situation in fields encompassing marketing and sales that in turn help in generating more leads.
Last But Not Least…
There are a bulk of lead generation marketing trends that repeat themselves, But it’s you who has to go with the flow by innovating yourself every time. Also, you need to update now and then and should always thoughtfully work to optimize experiences that keep you ahead of everyone!
So, talk to our experts today to bring more leads to your business right away, and then experience your “Happy Generating Time” with us!
To translate your leads into valuable customers plus developing meaningful content, are some of the impressive mountains that many marketing professionals still need to climb. However, generating leads is not just a piece of cake, it’s about all the hard work in making that beautiful cake.
