Influencer marketing in 2018 was the most effective and hottest advertising technique over the powerful social space.
Businesses nowadays are paying thousands of pounds to reach 100 million-plus Instagram audience for a single post to influencers such as Kylie Jenner, Kim Kardashian, Ariana Grande, and more.
So are you wondering why businesses are doing this? The reason is simple because it works like magic. It works amazingly well.
The brand that pays the influencer does not need to get emotionally attached to the potential customers as that relationship and trust is already there with the influencer, and it’s why such an insane amount is credited to their accounts year after year.
Here in this section, our digital marketing experts wished to offer you crucial reasons why influencer marketing is vital for any business development.
And, undoubtedly, we do understand that your business might not be having the extravagant amount of 100K. So, we will be generically discussing the topic.
So, please do view these top reasons to understand why businesses need to know the benefits of Influencer marketing.
1. Traditional Advertisements Are Turning Ineffective
Can you recall what happened to those forum banner ads and email once businesses exposed how Facebook ads works? Well, they stopped working. Perhaps not ultimately, but traditional ads have seen a dramatic downfall over the last 5 to 7 years.
Similarly, the same scenario is estimated with the traditional marketing techniques as consumers turn highly immune to things that can be annoying.
Furthermore, keep in mind the approach of ad blocker and many other ways your potential clients use to erase any ads from their mobiles entirely.
2. Brands are Investing More On Influencer Marketing.
According to research, more than 75 per cent of online businesses consider or have made use of influencer marketing as an effective promotional method.
Moreover, it’s not sure that it would have worked for all the possibilities if it might not be fruitful for others.
Additionally, Influencer marketing is usually dictated by brands, but it is nowhere close to Facebook ads, where the price of placing your advert are just accelerating every year.
So, do focus on influencer marketing before it gets excessively luxurious.
3. It’s Native
It’s no surprise that the trend of native advertising usually performs better than your traditional advertisements.
As per the research, more than 92 per cent of the consumers trust recommendations from a reliable person and who will believe in them if not their online icons or idols.
4. The Generation Of ROI Can Be Incredible
According to a recent study, those influencer promotions that’s implemented well within the boundaries of their content are 11 times more significant than a traditional marketing campaign.
And if executed properly, then put aside any sort of doubt to halt as it works amazingly.
Furthermore, there’s no surety that it will work for your business or not, as probably no one can give you this confirmation. However, it may happen that you can get extraordinary returns on your investments.
So, you need to do your proper R&D and find the right influencer.
5. Know Where Your Consumers Are
Research work is essential here. Ensure you know that where your audience is most active before investing. Thus, do not waste a single valuable penny of yours.
For example, if you’re a watches reseller, it might not be the most fabulous idea to work with LinkedIn influencers, as there are chances that they are not there for shopping purposes.
On the flip side, when you work with any fashion influencer that suits your watches on Instagram, the outcome will likely be much more favourable for you.
Final Thoughts
Henceforth, if you are in search of any marketing advice, then trust Apps Shoppy. Please speak to our digital marketing experts today at +44 740 006 7342.
