Are you in search of addition or alternative to Google Analytics? Of course, but you are probably concerned about privacy, or possibly overwhelmed by how we can use Analytics.
Or you may just prefer trying trending tools, so if you want to witness something else that matches up to your requirements and expectations.
Such tools might not provide all of Google Analytics’ functionality, and maybe one doesn’t need it anyway. Moreover, all of them even gives a free plan or free trial.
1. Matomo
Matomo is a Google alternative, formerly called Piwik, which allows you to import the previous Google Analytics data and act as a full-service tool of web analytics.
It even offers you funnels, A/B testing, Heatmaps, and goals, plus several other features of conversion optimization.
The tool guarantees 100 per cent user privacy protection plus data ownership.
Matomo also offers cloud-based hosting on different servers. In addition, it has integration with Facebook Ads, Bing Ads, and Google Ads.
Interestingly, there are no data limitations with Matomo.
There’s a free trial with the cost for the services or products starting at $19/month for the lite version, and for enterprise use, it is custom quotes.
2. Woopra
Woopra refers to a tool that offers information for services, products, support teams, sales, and marketing professionals as it helps in tracking users during their whole experience on the website.
Furthermore, it comprises tracking capabilities and over 50 integrations with key products, including HubSpot, Campaign Monitor, Google Drive, Google Ads, and Salesforce.
Also, there’s a free plan and free trial with a higher solid plan that starts from $999/month.
3. GoSquared
GoSquared offers live chat and analytics to help you out in boosting sales. For example, one can check the browsing activity that guides users to your website and, if they offer you their email address, witness their social activities more.
One can even buy just a Live Chat or Analytics or may integrate them into their key Suite package. The price of it starts at $79/month for the suite.
It also offers Automation for SaaS businesses and a Customer Data Hub. For using the software, one can easily install JavaScript on their website.
It has got integrations with Drip, Twitter, Zapier, Slack, Salesforce, and a lot more. Both Live Chat and Analytics modules comprise a small free plan.
It has integrations with Salesforce, Slack, Zapier, Twitter, Drip, and more. In addition, both the Analytics and Live Chat modules have a small free plan.
4. FoxMetrics
FoxMetrics manages and stores raw data of users in a data warehouse in which you have your access and has the ability to bring about reports through SQL.
And having the skills to use SQL for accessing your data, one can create particular queries for offering you the exact information you require in different scenarios and may not be tied down to your frequent offered reporting.
One can either use the Javascript library of FoxMetrics or use a product known as Segment for having the data you require.
Such a product enables eCommerce companies to perform regular tasks like analyzing cart abandonment, segment customers, tracking these customers, and more. In addition, however, it offers help in optimizing customer website surveys and popups.
There is a free two-week trial which starts at $450 with a monthly service.
5. Mixpanel
Mixpanel allows you are diving deep into user behaviour.
Also, you can Nudge users or customers with messages that are based on real-time behaviours.
You can examine predictive models of data to observe which users will probably convert.
You can get notified when particular metrics change along the side of information about the users that cause those changes.
At $779/year, you can start your free package.
Conclusion
Here were the best Google Analytics alternatives. So, wisely choose yours.
