Do you wish to have a thriving business? Then are you aware that is the biggest factor that helps in growing your business? Well, it is the customer! Both the existing customers and new customers play an important role in blooming your business.
Hence a full-service digital agency helps in increasing the customer retention rate of your site. Similarly, Apps Shoppy is the best digital marketing agency in Nottinghamshire that helps in escalating the rate of customer retention.
Unfortunately, many businesses are highly engrossed in the lead generation process. However, they pay no attention and are irresponsible when you talk about customer retention.
There is no doubt that generating new leads is exceptionally great, but to retain your existing customers must be your topmost and prime focus.
According to studies also, around 68 percent of the sales generated from the existing customers only.
Moreover, do not depend on customers who, when they discover your site, place an order and immediately leave your site, without even thinking about coming back to your website.
So, never underrate the loyal customer base’s power. According to an expert, 12 to 15 percent of consumers who have their loyalty even to one retailer, represent 55 to 70 percent of sales.
So, above all, retaining your customers is the ultimate aspect of your business and the key to success. Undoubtedly, converting leads into customers is a challenging process but your hard work can reap great results if you focus on the customer retention rate.
So, being the best digital marketing agency in Beeston, Nottinghamshire, we are here with some noticeable customer retention strategies.
1. Offer “Surprises” In Your Customer Service
Everyone loves surprises when you talk about nurturing your consumers. Surprises come suddenly therefore, think of a valuable and unique offer that you can present to them. Also, ensure that these surprise packages don’t burn a hole in your pocket.
Moreover, according to marketing experts, customers love this gesture of yours as it depicts how much your brand values them.
For letting your customers trust your brand, you must go beyond your regular product or service that you can give them.
Physiologically, surprises are good for your brain and it motivates customers too. So, offer your customers discounts and gifts while they are unaware of this thing. As it will unquestionably change the lens through which they witness your brand.
Henceforth, Apps Shoppy is a top-rated digital marketing agency in Beeston, Nottinghamshire that inspires your customers to leave honest feedback about your brand and product as we help you in offering the best surprise packages they ever receive.
2. Use Automation For Re-Engaging Your Customers
The process of automation is about allowing a few of your daily activities that can be automatically handled by software. One of the most popular automation techniques is “marketing automation.”
Keeping your customers updated and monitoring them manually is a time-investing process. Several processes need to be repeated daily for keeping your brand noticeable and fresh in the mind of your customers to engage them with your brand.
Still, there is an abundance of challenges enwrapping marketing automation. And the most popular ones are integration and quality. Another big factor is the poor marketing process.
Additionally, automation will make your ride at a swift pace so much ahead of your competitors.
Thus, you will witness a hike in the conversions as you manually engage with your customers. Nonetheless, one can strongly and fastly communicate through automation.
Furthermore, are you one of those who assure to send SMS to new customers twice a week, send beneficial newsletters to your customers? Well, don’t you think it is difficult or almost impossible to achieve this goal without automation? Of course, it is!
Henceforth, with the help of the automation process, you can efficiently handle your customer contacts, schedule promotional emails, event notifications, text messages, and drip feed education emails.
3. Advance KPIs Blanketing Customer Service
KPI, i.e., Key Performance Indicator is a measurable value that showcases how efficiently a company is accomplishing prime business goals.
Moreover, organizations are using KPIs for monitoring their success level at reaching out to their targets.
Mainly, they are considered as the roadmap that helps in visualizing what the prospect is holding for your business. Also, KPIs help you to understand in which direction you must move forward.
So carefully study your key performance indicators as it gives you info about what gets your customers unhappy or excited.
Moreover, there are these important factors that help in the smooth working of automation and they are:
Response Time: Response time is a metric or technique that quickly measures how you contact your customers with an email, sales call, or live chat.
No Delay In Work Timing: With every delay, your conversions will become lower. So, quickly respond to your audience. According to experts, your average response time must be in between 10 to 20 minutes.
Conversion Rate: It helps in measuring the corresponding response that you receive when you send a quick mail, put the call across, or have a webinar or live chat with either your existing customers or the new ones.
Funnel Drop Rate: To get new subscribers to your list is always fantastic and we are a top-performance marketing agency that smartly executes this task. Well, at the same time, with the help of funnel drop rate, you also measure that how often people are unsubscribing from your list
Actions Per Engagement: The minute you start measuring your customer’s outreach emails, responding to calls, you will be glad to see the results as you will see a change in their behavior. And with the help of behavioral patterns, you can easily figure out how many times you require to engage with your customers via mail or call before they purchase a product or take any necessary action.
Communication Freshness: You must frequently interact with your existing audience by calling them or sending emails to them.
So dedicate proper time to your customers and timely engage with them.
Conclusion
On a conclusive note, we are the best digital marketing expert in Beeston, Nottinghamshire that makes key efforts in increasing your customer retention rate.
