So you have already built your online eCommerce development store by using some of the best tools. You have also uploaded some products on your site and have also managed to make some good sales.
Thus, after making the first few sales, you are now at a critical point where you want your existing customers to make purchases from your online store repeatedly.
According to the latest reports and multiple studies, around 80 per cent of the business profits come from returning or repeat customers. And surprisingly, 32 per cent of business persons do admit that customer retention holds utmost priority.
So, in this post, you will see effective eCommerce customer loyalty strategies.
1. Prioritize Customer Service
Your business must mostly invest in customer service for ensuring that you meet your customers halfway. Also, there are a few skills that one needs to develop with the customer-facing team, such as empathy, clear communication, patience, and a lot more.
Do not underestimate the customer interactions’ power with your business. Also, according to the research, even after a single bad experience, customers are not interested in doing business with companies.
While you are not in control to rule out every negative encounter regarding your brand products or services, customer service is that point that can help in fixing all your issues.
2. Offer Product Recommendations And Personalized Content
Personalized experiences depict to your customers that your business is relevant and matches up to your business goals. Thus, it makes every possible sense to focus on brands that offer your customers the best products and content.
Also, according to a study, if customers get personalized services, they happily pay the premium for your business. But, on the other hand, over half of your customers admitted that they do not mind giving their personal information such as emails and names if it implies getting personalized content.
Also, you can give product recommendations that are based on what you understand about your customers, their previous purchases, their preferences, and more. One can even use this info to audiences to send free content and resources like videos or blog posts.
3. Offer Exclusive Looks Into Your Business
People love to know businesses beyond the services or products they offer. Moreover, by flaunting different sides of your brand, one can efficiently show your customers that you are not just about making sales.
And it’s the point where content marketing strategy comes into action. And it’s the best way for offering value to your customers in different ways, such as exclusive sneak peeks, educational posts, and more.
4. Build Up A Retargeting Ad Campaign – eCommerce Development
If your customers search your website and invest time glancing at some products, one can gently nudge them on various other platforms, such as social media.
Such an online advertising form goes well by following personalized campaigns and content. And customers are already searching for these items by knowing these users have signalled some interest in them.
5. Follow Customers With Abandoned Cart Emails
According to reports, nearly 79 per cent is the abandoned cart rate for eCommerce stores.
Also, there are several other reasons why a customer makes the mind abandon your cart; it can be simply forgetting to check out or losing interest in the products.
So, it does not hurt when you give them a gentle reminder mail as they don’t miss out on the best deal on that product they were thinking to purchase.
6. Offer Numerous Platforms For Communication
Offering different options to customers to contact your brand makes it easier for customers to send in their feedback, queries, and comments.
Also, be prompt in your actions and responses via social media, phone, and emails. If possible, have the option of live chat for the customer service touchpoint.
Tip: When you make it easier for customers to contact you, your brand’s better experience will have, and thus, it will increase customer loyalty.
Conclusion
All in all, Apps Shoppy is the leading eCommerce development company that will help in skyrocketing your customer loyalty.
Feel free to contact us now at + 44 740 006 7342.
