Meta descriptions refer to an HTML attribute that offers you a concise web page’s summary. Often search engines like Google show the meta description in search results, which can influence your CTRs or click-through rates.
Code Sample of Meta Description
<head> <meta name = “description” content = “It’s an example of your meta description that is often shown in the search results.”
Optimal Length
Your meta description can be of any particular length; however, as per Google, it cut short snippets to around 155 to 160 characters.
It would be best if your meta description is long enough as they are sufficiently descriptive. Therefore, we would recommend using meta descriptions between 50 to 160 characters. And remember that your optimal length can vary as it depends on the situation. Also, your primary goal must be to drive more clicks and offer more value.
Optimal Format
Tags of meta descriptions are highly essential in attaining good click-through from the Search Engine Research Pages.
Moreover, these brief descriptions or paragraphs are an opportunity for the webmaster for advertising your content to searchers.
Now, it’s up to the searcher whether they find your content contains relevant information and it has that information they are looking for from their particular search.
A meta description of your content must have those keywords which your page or content is targeting. And shape up an attractive definition that your searcher or user would like to click.
Moreover, it must be directly appropriate or compatible with the web page it describes and stands out from other carriers.
Is Meta Description An SEO Ranking Factor?
Your meta description tag is not a direct SEO ranking factor; nonetheless, there’s a strong correlation between your well-crafted description and higher rankings.
It is because such a brief paragraph offers you an extraordinary chance for advertising or promoting your content to the viewers and further convince them to further go through your content.
An enticing meta description positively influences your CTR, and this click-through rate strong impacts your search rankings.
Include Call-To-Action
Your meta description must be written in a way that drives clicks. Your meta description must also benefit your readers and write a paragraph that makes them click to know more about your content.
It will help you if you use Discover more, Grab more information, Learn more, or Find more, or any other striking ending that boosts more clicks.
Keywords In Meta Descriptions
Even if a search engine acknowledges meta descriptions do not increase your ranking, that means adding keywords isn’t necessary so that you can write them.
Also, include keywords in a short HTML snippet that will draw greater attention of users on your site when a user researches a specific phrase.
Use Rich Snippets For Enriching Your Meta Description
When you talk of structured or proper content structure, it’s a valuable element in your metadata. Thus, depending on the content type you publish, components like publication date, price, and ratings can determine whether users click on your resource.
Thus, you can always rely on rich snippets to make your meta description much better and highly detailed for your searchers.
One can incorporate structured data into your search results with the help of WordPress plugins such as schema.org. Or, if you are not using WordPress, you can use Google’s Markup helper that helps you guide you via the technique of integrating rich snippets to your web pages by incorporating the missing tags.
Conclusion
So, keep in mind to follow these rules while you are writing your short meta description. And if you are stuck anywhere, find our on-page optimization techniques that will help you in correcting your meta description.
Contact us right away at +44 740 006 7342 to grab more information.
