Talking about Google penalties, it can be an expensive matter. When you are removed from the search results, it can cost you losing search visibility, traffic, plus sales.
Further, to safeguard your site from a prolonged and sudden dip in performance, refer to this guide for understanding the fastest way of running a penalty check, what Google penalties exist, and how you can recover your business from these penalties that you find.
Protecting Your Website from Google Penalties
Google penalties can be a costly problem. Being removed from search results can cause you to lose traffic, search visibility, and revenue. To help protect your site from a sudden and prolonged dip in performance, use this guide to understand what Google penalties exist, the quickest way to run a penalty check, and how to recover from any penalties you find.
Google penalty refers to an action which your site takes against a place when it finds that the web pages on the website go against the guidelines of webmaster quality.
So, now please have a look at some crucial Google penalties that you must avoid.
1. Unnatural Links to Your Website
When Google finds a pattern of deceptive, manipulative, artificial, and unnatural links pointing to your website, it penalizes you. This penalty of Google backlink is often given to websites that participate in the link schemes or buy links.
Also, ensure that you understand backlinks’ types that exist, including which can hurt or help your website or result in a Google penalty.
2. Unnatural Links From Your Website
Google penalizes you if it finds artificial, deceptive, manipulative, or unnatural outbound links on your website.
The links do not appear to be included for any editorial purpose. Instead, these links appear to be had for the exclusive purpose of calculative search rankings.
Moreover, external and internal linking techniques are essential for solid SEO and for building authority. However, if links attempt to entertain search engines or offer no value, then your website will be possibly penalized.
3. Thin Content with No or Little Added Value
If Google finds web pages on your website that are shallow quality, then the chances are high that you will be penalized.
The pages seem to be including scraped or automatically generated content, or they look to be doorway pages, thin affiliate pages, or low-quality guest posts.
Google aims to offer the most relevant and valuable content to searchers. If your content is duplicated or has no unique value, or it’s stuffed with keywords and has no accurate information, then you may be at a high risk to be penalized by Google.
4. Keyword Stuffing
Keyword stuffing in your content is highly prohibited from Google. Web pages that unnaturally use keyword stuffing repeat the exact targeted keywords multiple times to rank higher in SERP for that term.
Thus, when a keyword is seen unnecessarily throughout your page, out of context, and used unnaturally, then Google will penalize you.
5. Hidden Links And Text
If Google finds deceptive links and text on your website, you are at risk of getting penalized. It comprises hiding your text behind any image, having white text on a white background, or setting your font size to zero. Also, it includes using CSS to place text off-screen.
6. Sneaky And Cloaky Redirects
If Google finds that your website presents different URLs or content to search engines or audiences, it penalizes you.
The sneaky redirects send audiences to a web page different from the web page displaying Google. Also, website content that uses cloaking shows images and copy to users instead of search engines.
Conclusion
So, if you want your site to be away from these Google penalties, then contact Apps Shoppy today at + 44 740 006 7342 to know more.
