We people continually portray the mobile industry as “unpredictable”, fast-paced, ever-evolving, and more.
Nonetheless, these adjectives don’t fit in enough for describing what all happened in 2020. And talking about this year, it has transformed the whole landscape and geometry of mobile upside down.
Moreover, when you have a few words regarding the mobile marketing trends, we’re not just talking about the technical advancements anymore. We are even discussing a new normal because of the 2020 pandemic that contributed to carving out the best mobile environment.
The 2020 happening was indeed a strong push which the mobile industry required for growing faster in many more years to come.
So, for this particular reason, marketing professionals have to reach out to customers with the best and proper strategy. Also, find these customers at the right places.
And to take you out of this juggling situation, we have curated a much-needed list of mobile marketing trends in 2021 that everyone should watch out for.
I. Conversational Chatbots
Conversational chatbots’ usage is on a great rise. Also, chatbots acknowledge customer questions that imitate human interaction via fusion of artificial intelligence and pre-programmed scripts.
Moreover, chatbots can conduct surveys, answer questions, place orders, and cancel reservations, and this list keeps multiplying.
Furthermore, chatbots allow you to have customer engagement, as these chatbots interact with customers.
2. Voice Search
Talking about the audio, as per the studies, one-third of the U.S. population uses voice search. Also, it is expected to rise more by 9.7 per cent to 122.7 million audiences by 2021.
Today, users are more active on smartphones and use voice search to take advantage of various virtual assistants, including Siri and Google.
Also, voice search needs marketing experts to precisely target long-tail keywords to capture speakers’ conversational style over the abbreviated style of typists.
3. Location-Targeted Mobile Ads
Mobile ads that are location-targeted serve users the location-focused advertisements. As per the industry forecasts, by 2023, targeted mobile ads is estimated to exceed $32 billion in the U.S.
Also, location-targeted advertisements have shown to be an extraordinarily efficient way to cut via digital marketing noise that delivers offers for meeting customers’ needs at the right time.
Also, the Bluetooth technology helps determine the place for ads and the perfect time to display these ads that increase customer engagement.
Moreover, when your target audience lies within a particular radius of your specified location, inspire them to stop in with advertisements customized to their required preferences.
4. Rapid 5G Adoption
The latest technology standard for all broadband cellular networks is 5G. 5G enables marketing experts to offer attractive data-related experiences that were earlier unavailable because of speed limitations and bandwidth.
Furthermore, 5G offers high bandwidth, enabling high-definition virtual reality experiences, high-speed data delivery, along 4K streaming video quality.
5. Augmented Reality
In today’s time, A.R. has taken the place of V.R. 5G technology can be wider adoption of A.R. for online or in-store uses. Also, AR allows customers the policy of “try before you purchase” by replicating product usage and management in the home or any other ambience.
For example, the Ikea Place app enables people to take the image of any furniture user witnesses. Such an app then finds matching or similar IKEA products for the purchase.
6. Mobile Audio Marketing
The possibilities of including audio in your marketing campaigns have been stretched by the explosion of music playlist apps and podcasting.
Also, 50 per cent of the U.S. homes are already podcast fans and listen to more than 34 million episodes of around 1.5 million podcasts.
Moreover, you can enjoy podcasts on mobile devices anywhere, anytime, and they are the best education and entertainment medium for commuters.
Technically sound marketers use podcasting as the best content creation source and is a part of a broader and key engagement strategy.
The Bottom Line
Well, seeing all the above mobile marketing trends, it becomes a must work and match up to these newest technologies to witness success for your business in a quicker time.
