Content promotion is considered as one of the essential steps considering content marketing. Regardless of how engaging and fabulous your content is, if its promotion is not done right (at the right place and to the right audience), you automatically minimise your chances of great returns even after putting in your time, efforts, and investment.
And if you explore Google for the best” content promotion methods,” you will receive many techniques that one can use. However, the reality is that most of them are just pleasant in theory, and they suggest something that a small business owner or an average blogger would never do.
Talking about content promotion, it’s the process of content marketing to promote your assets of content to online audiences via one or more digital marketing platforms. The primary goal of content promotion is to generate more website visits, social media shares, leads, sales, backlinks, brand mentions, and conversions.
And digital marketing comprises a significant number of online platforms that one can use for positioning their content in front of their target audience’s screen.
So, here in this guide, one will learn the best ways of promoting their content.
1. Inform Your Followers/Subscribers Through Email
The first technique to promote content is to send your subscribers and inform them of your products, services, and pillar page via your new post.
Moreover, people who already are subscribed to your list will probably love to engage with your content via links, comments, and social shares.
And if you don’t have an email list to inform your subscribers, you are making a huge mistake. Email marketing is good enough to be applicable to every kind of business, and in this, an email list is crucial.
2. Sharing On Social Media Platforms (Multiple Times)
When you share your content on your social media platforms, it comprises a huge number of benefits. While it’s true that the organic reach in every network is reducing with time, there are still some valid reasons to go via this process.
The most significant ones are:
· It’s one of the best ways to keep your social pages fresh with such updated content.
· You can regularly post to your social media pages that will help you in ranking on Google’s first page for business-related questions.
· Before buying any product, people are keener on checking social media pages and want updated content.
Promote your content on social media platforms such as Pinterest, Instagram, Facebook, LinkedIn, and more where people are primarily active multiple times. Also, remember to use the right type and number of hashtags.
3. Tag Sites That’s Mentioned In Your Content
Another best way of promoting your content to a large audience is to have other companies and sites promoting your content to their audience and channels.
And to accomplish it, first, you must strategically link or mention to sites that comprise fantastic social media influence in your content. Further, tag them on Instagram, Twitter, and Facebook for letting them learn about it.
Well, it’s an approach that’s easy to execute and which can generate beautiful results.
4. Email Bloggers Specified In Your Content
In this technique, you link to other bloggers that are related to your field/content/niche.
And when you do your research for finding different and new content topics, you will most likely come across content created by other bloggers who are the influencers in your industry.
One can add links in their articles or blogs, and hence after your post is published, email them and inform them. Moreover, one may need to do some great research work for finding out their contact details. However, it’s all worth it.
Many other bloggers also follow the same method when you link to them, and thus, it helps in not only promoting your recent content but also you will end up having a great list of people who will also feel happy promoting your new content.
Additionally, when different influencers on social media networks follow you, it accelerates your authority and reputation, which is essential for building your brand and SEO purposes.
5. Invest Time On Running Paid Ads on Facebook Via Retargeting
Another practical approach of promoting your content to your loyal already existing audience is to use Facebook paid ads. And when it’s about content promotion, Facebook offers you a plethora of options.
Moreover, retargeting is one of the most productive methods in terms of cost and interactions.
One can even use retargeting for promoting their content. One needs to pay only $0.10/website visit, which is relatively low compared to what people pay for post-boosting ads.
In this, one needs to set up their retargeting users on Facebook and specifically create custom target audiences for:
· Audiences who have already subscribed to your email list (there are multiple ways to export your important data from your email CRM to Facebook. And if you are making use of MailChimp, it’s pretty easy to do it.
· People who already interacted with one of your earlier ads.
· Users who have already bought products from your site.
· People who visited your site before plus have a Facebook account, and for this, one should install a Facebook pixel on their site for this to be working.
After having your audience ready, one can publish a post on their Facebook business page and add the Boost Post feature to showcase the post ads to your retargeting users.
Conclusion
Thus, Apps Shoppy helps you offer the best content promotion techniques that not just pile your followers but will increase your business revenue.
So, talk to our marketing specialists today at + 44 740 006 7342.
