Google on 2nd June released an update, and in July, there’ll be another update on the way.
In the initial days, most marketers plus SEO experts witness little or no changes in the search traffic or rankings of different websites.
However, on 6th June, Sunday, several websites saw the upside-down shake-ups. Many people witnessed declines, and some of them even saw huge gains.
Make sure; when anyone’s site sinks in rankings, other people take their position. Thus, when losers are there, the winners are also present; it’s like a combo that goes hand-in-hand.
However, what’s more relaxing is that it simplifies your task if you have an ad agency. Also, when you have hundreds and thousands of clients worldwide in different sectors, you can easily observe the trends quickly.
We noticed a few things in this update and a unique one with the June Google Core Update.
Nonetheless, the first is:
Our Website Traffic Tumbled Down
Many people, including us, found core updates that hurt us and, at the same time, helped us too. It’s the reason why we believe and recommend you as a professional marketing expert to follow an omnichannel approach.
For instance, at our digital marketing agency in the UK, we generate clients via:
· Ads
· SEO
· Partnership Program
· Client Referrals/ Word Of Mouth
· Podcasting
· Outbound Sales
· Social Media Marketing
· Speaking or Sharing Our Views At Conferences
· By Hiring Skilled People Who Can Possibly Bring Clients and Have Good Connections In The Market
· Ubersuggest
And the list continues, but these are a few ways by which we get our customers. Therefore, we don’t entirely depend on one single platform or medium as that is quite risky.
Important Tip: There is nothing inaccurate and wrong with the web pages that may rank less in a core update. Also, the list will change and accordingly, you sometimes may rank higher and other times a little lower.
Why We Care
When Google updates its search rankings algorithms, it implies that your website can perform worse or do much better in the search results. Also, when you know Google makes these updates, it offers us an understanding that it is something that Google transformed with its ranking algorithm, or you changed on your site.
Expectations From This Update
With every Google algorithm update, your site ranking can increase or may fall a few ranks, or it may remain stable. However, if Google’s core update strikes you on 2nd June 2021, then it’s probably that the impact potentially can turn upside down with the core update of July 2021.
As per Google generally, most websites do not notice the updates, but the significant SEO that handles a bulk of websites will possibly witness a good deal of changes in the search results of Google.
“See How Our Digital Marketing Agency Drives Huge Traffic To Your Site”
- Content Marketing – Our in-house marketing team is proficient in creating epic content that will attract traffic by getting shared and having links.
- SEO – It unlocks a significant amount of SEO traffic.
- Paid Media – Efficient paid strategies with transparent ROI.
“So, Book a Call Now!”
Thus, when we plunged into our numbers and glances at our clients who have performed well during this whole update, we witnessed a trend, and that is:
Google Avoids Fuzz
Can you guess how many blog posts one can post each day? Start the Guesswork, guys!
Well, the users of WordPress alone posts more than 2 million posts every single day. So, with this equation, it calculates to publishing 24 posts every sec.
It means, while you were reading these few lines, users have approximately published 216 blog posts.
And it’s the only counting figure of WordPress users. If one would come across counting every blog post, then that number will be much higher.
And it’s already a challenging situation to stand out unique from others. However, one has to achieve this hassling task if one wants their blog to be productive.
Hardly surprising that millions of people Google “SEO” month. Sometimes, when you use a storytelling concept in your writing, it doesn’t work. So, work on writing hooks (a hook refers to a unique idea of content specially designed to trap your naïve, trusting, and unsuspecting audience and helps share your content with higher engagement).
By writing a hook, you can seamlessly draw more attention from people to your site.
Now, what you need to rank your content higher is to answer the queries of their searchers as quickly as possible. Such content saw a slight increase in their ranking.
Many sites rank above you even if they write ordinary content, even when using no video, storytelling, or infographics. Do you know the reason why? The answer is these sites gave the searchers the perfect solution to their query much faster than us.
So, when anyone types SEO on Google, based on top 10 results, several searchers search for a basic understanding of SEO, what it means, and how to work on it.
It is a rare occasion that advanced users search for that term. If users were doing this cutting-edge research, then a bulk of beginner blogs or articles would rank on Google’s top.
Thus, that’s the time when we began to make changes in our content. So, the thing to focus on here is we need to update our content every time as per the Google algorithm’s update and core updates.
So, to rank on top for the long term, you have to place yourself in the shoes of a searcher and offer them what they wish to have.
Ensure, it is not just about optimizing the content for bounce rate or time on site. It is about optimizing your content for offering the target audience what they love to view as quickly as you possibly can.
Are There Several Other Things To Watch Out For?
Yes, there are many other things that Google has changed in its essential update of the algorithm. As per Google, core updates are something huge!
We even saw that possibly this current trend is also not coded into the Google algorithm. Alternatively, we believe Google considers the user signals and tries optimizing their content according to users’ wish.
So, we are still in the process of pitching the data and grinding it to witness if we can figure out some more patterns. Moreover, it’s early to say things, but we are probably finding more details, and undoubtedly, we will update you the same as we know it.
Things To Focus If The Core Update Hits Your Site
Google advises what things one must consider if your site is having a negative impact by the core update. There are no particular actions that you can apply for unlocking the negative impact. Moreover, a negative ranking may not indicate if there’s anything wrong or doubtful about your web pages.
Nevertheless, Google has released a list of important questions that one must consider if its core update anyway hits your website.
As per Google, one can witness a little recovery between these core updates. However, the drastic change one will observe after one more core update.
Why Google Is Releasing Such Updates
Every day, as per Google, it receives billions and billions of queries from different countries globally in 150 languages. Now, Google says that it needs to advance with each passing day to serve the best to its user base.
So, it requires several systems to deliver the best results on a magnificent scale and with such complexity. Thus, Google is always finding relevant ways to enhance these systems to showcase its audience the most helpful results.
Conclusion
Screen your content, particularly the introduction part within your blog, and test it by removing the fluff. In addition to this, get to the main point, focus on touch and pain points. Also, focus on what people want to read.
Thus, it’s a fantastic way of improving the user experience.
On the flip side, yes, there’s a chance that it may reduce your time on a website or word count, but do not take any headache as it doesn’t matter.
Above all, just focus on what users want from your content and ensure you make them get that as soon as possible.
