Before talking about why your site requires an SEO audit, let’s have a keen look at an SEO audit? Well, an SEO audit is a parameter that looks at your site and recognizes its performance-lacking areas. So, this audit wholly looks at your website.
So, here are the five reasons why your website requires an SEO audit.
1. Identifies Your Site’s Technical Issues
An excellent SEO audit helps to analyze technical issues of SEO. Technical SEO helps search engines to crawl your site better.
Technical SEO Factors Which An Audit Recognizes:
- Website Speed:
In this, you must focus on how long is it taking to load a website? Google considers this parameter closely regarding the ranking factor as Google gives superiority to UX over the rest of the things. Moreover, a fast loading site generally implies a satisfactory user experience.
And it’s a fact that your site loads for a longer time, then it’s more likely that visitors will bounce. Thus, even if you have good content, your users will bounce out after 3 seconds because of slow loading. Your loading time increases because of the following factors:
· Server response time
· Redundant JavaScript, HTML, or CSS code.
· Large Images
- 301 Redirects, 302 Redirects, and 404 Errors
Redirects must be minimum, and the 404 errors shouldn’t be existent on your website. Redirects, even though minimum, contribute to a slower and unproductive user experience. Also, these 404 errors act like roadblocks or barriers to users.
So, put best efforts into fixing these issues for offering an effortless user experience.
URL Structure and Site Architecture
Your website must use sub-folders for maintaining an excellent website architecture and ensure your URLs must be shorter but descriptive enough.
- Crawlability
It is a factor that determines how a search engine can easily crawl your site. Also, you can achieve good crawl ability by using robots.txt file correctly, by adequately using rel=noindex tags, and having a dynamic sitemap.
2. Spot Your Site’s On-Page Issues
In this, SEO audit covers the following elements:
- Headers: Headers are like headlines in the newspapers. The biggest, i.e. H1 headline, tells the complete information about the page. Thus, ensure using your targeted keyword in it.
- Meta Descriptions and Titles: Meta descriptions in your content should be between 155-160 characters, and your Meta title should be nearly between 35 to 70 characters. Also, it should include keywords in both things. Finally, if possible and relevant, you can have a CTA.
- Content
Content is the undeniable king; therefore, ensure using keywords in content. Also, make sure there’s no keyword stuffing. Otherwise, you will be penalized by Google for it. Finally, ensure your keywords are organic or natural.
- Internal Linking
By inserting relevant and proper internal links, you can help users navigate your site much better.
3. Analyze Competition
It’s essential to monitor your competitors as to what they are doing. Also, a good SEO helps in identifying their strategy and thus, you can accordingly plan your things.
4. Identifies Your Backlinks
When you have good quality backlinks, your website will rank better. Therefore, one should know the answers to some essential questions related to backlinks, such as:
- Does my site have spammy backlinks?
- How many backlinks does your site possess?
- How many backlinks my competitor is having compared to my site?
Thus, focus on writing great content that is shareable and resourceful and automatically, backlinks will come to your site.
Conclusion
Henceforth, if you search for your website’s SEO audit, then contact Apps Shoppy to grab more information on a detailed SEO audit. Call us at + 44 740 006 7342.
