SEO or Search Engine Optimization exists as a practical and promising way to attract customers to your site. However, seeing the other side of the SEO coin, you have to notice that you use it correctly.
As per the statistics, approximately 3.5B searches are there on Google every day.
Nonetheless, SEO is constantly evolving with each growing day. Here, we will cover five undeniable SEO trends that will bear profit in 2021.
In this detailed guide, we will explain each trend and give our best suggestions, resources, and tips optimizing for each.
SEO Trends To Profit You in 2021
As mentioned earlier, you have to modify your SEO strategy repeatedly according to the Google algorithm to maintain your ranking or rank higher.
So, below is the breakdown of noteworthy Google and SEO trends to inform you which tools will help your business prioritize in 2021.
1. Core Web Vitals
The three metrics known as Core Web Vitals that Google announced in May 2020 are Visual Stability, Interactivity, and Loading are used for analyzing user experience.
The above three metrics are generally related to mainly one thing, and that’s web page speed.
It indicates how stable your page is while loading, how soon the page gets interactive, and most importantly, how fast does your page load.
Furthermore, in May 2021, Core Web Vitals will attain the tag of Google’s ranking factors.
It means that one has to closer attention to these newly adopted ranking factors by Google if they have to appear on SERPs’ first page.
2. Voice Search Is And Will Do Wonders!
Do you know how a voice search helps to drive more traffic to your website in 2021? Well, queries of voice search are pretty specific and long-tail.
Moreover, users search for particular answers to their problems when they are using voice search.
Also, such users have their position at the funnel’s consideration stage. Also, these users have more possibility to convert instead of the remaining users.
Furthermore, as the optimization of voice search is still in the footsteps of evolving and growing, a more significant number of people are choosing it with time.
Hence, it’s estimated to continue to trend in 2021.
3. Artificial Intelligence Is In Demand
Similar to the majority of industries, AI is growing with changing SEO trends.
The reason behind it is that Google uses AI to give searchers or users with results they’re browsing for.
It takes several years to learn the algorithms of search engines that are used for ranking web pages. Accordingly, you create strategies that take a bulk of time. Thus, SEO professionals can help you utilize machine learning and AI that will prove to be a game-changer.
Moreover, it’s efficient to use AI to create profitable strategies for your business, and it will become a significant trend in 2021.
4. Video Marketing Promotes Your Brand
It’s not a surprise that YouTube holds the second position after Google with more than one billion users.
So if you are not into videos, then it’s time you should start focusing on it.
But many people don’t know how to optimize the video content for these search engines.
Here’s your answer; you start optimization your video description and channel name even though the description must not be overstuffed with keywords but should offer a user-friendly channel description.
Nonetheless, even keywords are essential. For instance, if anyone optimizes their YouTube videos, one can use the autocomplete feature of YouTube.
Further, in the search field, you can get suggestions after you start typing the topic of your video.
These crucial suggestions are related keywords that one can use to optimize the videos to reach your correct target audience.
5. Focus On Featured Snippets
Position Zero or Featured Snippets appears at SERP’s top in the form of a rectangular box.
Additionally, these snippets are not just helpful for the searchers but are even useful for the websites.
Nonetheless, for any given search, you do not have the authority to choose the content that’s exhibited in the Featured Snippet. For this, the Google algorithm bots play an essential role in doing a perfect job for you.
A precise method is not yet straightforward about getting your web page displayed in the Featured Snippet. Thus, SEO experts and marketers use some strategies that might be beneficial.
For instance, to have your presence in the featured results, one has to answer a particular question. It will be more effective if you will answer bullet points that define well-structured content and would be a better option for your business to gain maximum traffic.
6. Influencer SEO Will Give You Maximum Returns
Influencers are those significant people who have millions of followers. Thus, there can be a possibility that these followers may become your leads or potential customers if you present your product or service in front of them.
Moreover, these influencers secure the trust of your promising audience for so many years, and these people support your brand, your ROI will shoot up unexpectedly.
Therefore, 89% of marketers think that the Return of Investment from influencer marketing is better than many other marketing techniques.
Tip: Every influencer is not helpful for your brand. One has to wisely select the right audience that your business wants to target.
Conclusion
After going through these SEO trends of 2021, make sure you apply these techniques in your website functioning and thus see how your traffic will skyrocket right away.
